Seller’s Concern
Sinjimoru offers a wide range of smartphone accessories. Operating in a market where SKUs are numerous and product lifecycles are short, the brand faced significant operational strain in manually reviewing and adjusting ad performance for each product. Some SKUs were approaching end-of-life, and it became increasingly difficult to determine which products to keep investing in and which ones to phase out.
In such a fast-moving market, decision-making around ad allocation had grown more complex and resource-intensive.
LG Optapex Solution
1) Automated Budget Allocation and Test Ads for End-of-Life SKUs
LG Optapex implemented a system that automatically distinguished between products worth continued investment and those that were not—based on performance data such as conversion flow and sales trends.
For products under end-of-life consideration, test ads were run quickly to gather real-time performance data. This gave Sinjimoru clear indicators on whether to continue selling or to phase out specific products.
Across the catalog, products showing upward trends received an average 4.1% increase in budget, while declining products saw an average 3.9% reduction.
This automated process relieved the burden of manual product selection and enabled faster, more flexible decision-making—essential for a dynamic market.
2) Effective Ad Strategy Amid Declining Demand
Although overall product demand was softening, the advertising performance told a different story.
Optapex structured campaigns around high-conversion-potential keywords, leading to a 10.8% increase in Ad CVR and a 51.3% increase in Ad CTR.
This clearly indicated that despite declining market demand, the quality of keyword targeting had improved significantly, proving that the advertising strategy was headed in the right direction.
Conclusion
With a fast-changing product lineup and a short product lifecycle, Sinjimoru needed a faster, more structured approach to ad management.
LG Optapex delivered exactly that—automating budget allocation based on product performance, using test ads to evaluate end-of-life SKUs, and driving conversions with keyword-based targeting.
As a result, Sinjimoru was able to sharpen its advertising precision and lay the groundwork for a more streamlined, data-driven product and budget decision-making framework going forward.
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