Seller’s Concern
Pulsar Gaming Gears is a company that offers a wide range of gaming gear, including mice, mousepads, keyboards, and arm sleeves.
Despite its extensive product catalog and numerous SKUs, the advertising operations were managed by a single person.
Given the scale, it was practically impossible to manage all products manually. As a result, most campaigns were run through AUTO, which required less oversight.
However, this heavy reliance on AUTO campaigns created strategic limitations:
- Rising CPC with stagnant conversion rates: Click costs continued to increase, but sales did not follow—making cost-effective operation difficult.
- Unbalanced budget allocation: A large portion of the budget was spent on underperforming products, yielding limited results.
To resolve this structural inefficiency and improve profitability, Pulsar Gaming Gears adopted LG Optapex.
LG Optapex Solution
1) From AUTO-only to smart automation of Manual campaigns
LG Optapex helped Pulsar Gaming Gears break away from its dependence on AUTO campaigns by automating the creation and operation of Manual Keyword and Product Targeting campaigns.
Without needing to manually discover keywords, group products, or build campaign structures, Optapex automatically inserted high-potential keywords and set up optimized campaigns tailored to each product's performance.
This allowed Pulsar Gaming Gears to scale beyond the limitations of AUTO—deploying more strategic, precision-driven campaigns without additional workload.
What had previously been an unmanageable task for a single operator was now fully automated, enabling a deeper, more effective campaign structure with no compromise on operational efficiency.
Before optimization, AUTO campaigns accounted for 93.6% of total ad spend. After LG Optapex was implemented, this dropped to 36.5%—a 57 percentage point reduction.
At the same time, with intelligent Manual campaign automation in place, ROAS improved by 158%, proving the effectiveness of the transition.
2) Performance-Based Budget Allocation
Optapex analyzed product-level conversion performance and redistributed ad budgets accordingly.
Products with strong sales and organic growth received an average 10.2% budget increase, while stagnating products saw an average 14.5% reduction.
For a brand like Pulsar Gaming Gears with many SKUs, this automated allocation offered a scalable, data-driven approach to investment decisions.
3) Time-Based Efficiency Optimization
Conversion rates can vary significantly throughout the day. Optapex identified time windows with higher conversion potential and raised CPC bids during those hours, while lowering them during low-efficiency periods to maximize returns.
In high-converting time windows, 11.65% more budget was automatically allocated—enabling more conversions without raising the overall spend.
4) Preventing Premature Campaign Exhaustion
Previously, campaigns often ended early in the day due to rapid budget depletion—missing peak conversion periods, such as the early evening (e.g., 7 PM).
Optapex addressed this by analyzing spend patterns and adjusting pacing in real-time, ensuring that budgets lasted through high-performing hours.
As a result, early campaign shutdowns decreased by 40%, securing more conversion opportunities throughout the day.
Results
After implementing LG Optapex, Pulsar Gaming Gears experienced the following changes:
The most notable outcome was that advertising performance improved significantly even without a major budget increase. With TACOS decreasing by 20.9%, the overall burden of advertising on total revenue was reduced—proving that the investment was not just growing sales but growing profitably.
Conclusion
Despite having a wide product range and limited resources, Pulsar Gaming Gears successfully transformed its ad operation into a performance-focused, automated structure with LG Optapex.
What used to be an unscalable, AUTO-only approach evolved into fully optimized manual campaigns—without manual setup or intervention.
From campaign creation to keyword optimization, from product-level budgeting to hourly bidding—Pulsar Gaming Gears now achieves strategic results, automatically.
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