Seller’s Concern
DH Cosmetic is a beauty brand that rapidly built brand awareness through influencer marketing. While social campaigns successfully drove short-term sales spikes, there was a recurring challenge:
Sales dropped sharply each time an influencer campaign ended.
To address this, the brand needed an advertising strategy that could sustain momentum beyond social traffic. Increasing ad spend alone wasn’t the answer—previous attempts to scale the budget had only led to rising costs without proportional returns. What was truly needed was a strategy that could reinforce advertising at the right time, in the right way.
LG Optapex Solution
1) Automated Response to Fill the Post-Campaign Gap
Optapex continuously analyzed sales trends following social campaigns. It didn’t just detect drops—it evaluated whether these declines could impact long-term performance and adjusted ad budgets accordingly.
As a result, in 70% of decline scenarios, Optapex concluded that increased ad spend would be effective. In 90% of those cases, sales trends rebounded.
This wasn’t the result of blunt budget increases. It was driven by precise automation aligned with product condition and market behavior, showing that well-timed budget shifts can reverse downward trends—without needing to overhaul the entire ad structure.
2) Converting External Traffic into Results
While DH Cosmetic generated heavy traffic from social channels, converting that traffic into measurable sales required the right keyword and bidding strategies. Optapex identified the top 5 keywords contributing most to post-campaign traffic in real time, and reallocated 15% of the total budget to them.
Prior to optimization, those keywords received less than 1% of total spend. Simultaneously, CPCs for those keywords were increased by 50%, ensuring consistent exposure in premium ad slots. This wasn’t just a traffic play—it was a conversion-focused strategy built on timely keyword prioritization.
3) Maximum Impact with Minimum Resources
As a single-product brand, DH Cosmetic didn’t need to manage budget across multiple SKUs. Instead, success hinged on how precisely it could monitor and adjust intensity around that one product.
Optapex decreased budget for underperforming keywords by 23%, while increasing investment in high-performing ones by 21%. To preserve evening performance, Optapex also regulated pacing to prevent early budget exhaustion. This led to a 47.4% reduction in campaigns ending before 8PM, securing ad presence during the most conversion-rich hours.
All of this was achieved without additional staff or manual workload—an automated, real-time system delivering responsive strategy with operational efficiency.
Results
Following Optapex implementation, DH Cosmetic achieved a 114% increase in total revenue and a 109% increase in total profit.
At the same time, TACOS dropped by 54.0%, and ROAS improved by 154%—delivering both higher efficiency and stronger profitability.
Even as a single-product brand, these results were made possible without structural changes—just precision strategy and real-time execution.
Conclusion
DH Cosmetic didn’t want its influencer success to be a one-off spike.
Instead, it sought to translate campaign momentum into consistent sales through advertising. LG Optapex delivered this by analyzing post-campaign performance in real time, detecting downturns early, and reinforcing ad efforts at the exact right moment.
This case demonstrates that Optapex isn’t just an automation tool—it’s an intelligent partner that executes ad strategy based on real product and market conditions. By filling sales gaps after social campaigns, it helped DH Cosmetic return to a growth trajectory—profitably and sustainably.
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