Beaudiani

Seller’s Concern

Beaudiani operates in Amazon’s beauty category, offering both skincare and makeup products. In a market defined by high CPCs and rapid product cycles, securing early ad performance was critical for success.

At the time, however, Beaudiani was still learning the fundamentals of ad management. There was uncertainty around whether the current advertising strategy was working, and despite pouring budget into select products, the returns weren’t keeping pace—raising concerns about long-term sustainability.

To address this, Beaudiani adopted LG Optapex to realign its ad structure around profitability and establish a more efficient operating model.

LG Optapex Solution

1) Strategy by the Seller, Execution by Automation

Beaudiani had a clear idea of which products to test, but lacked the time and experience to adjust campaigns repeatedly based on performance.

LG Optapex filled that gap by automatically analyzing performance data and reallocating budget accordingly.

It reduced spend by an average of 25% for low-performing products and 32% for unprofitable ones, while maintaining or increasing investment for profitable SKUs—eliminating unnecessary budget dilution.

Despite being new to Amazon advertising, Beaudiani was able to operate like an experienced advertiser—thanks to automated decision-making powered by Optapex.

2) Improving Efficiency While Lowering Cost

Driving greater efficiency was another major goal.

Optapex halved the previously high CPCs and uncovered unused keywords and match types that held conversion potential. As a result, even though ad spend decreased by 16%, ad sales jumped by 313%, and ROAS improved by 88%.

What had once been a loss-making operation was now profitable—with better outcomes achieved using less budget.

3) Timing Optimization: Ensuring Ads Stay Live All Day

Beaudiani’s products tended to convert best in the evening hours. However, budgets were often depleted before 7 PM, meaning ads weren’t running during the most valuable time of day.

Optapex actively managed pacing by adjusting budget burn rate in real time. This reduced the rate of pre-7PM campaign shutdowns by 49.6%, ensuring ad visibility during peak hours—without requiring manual time management from the seller.

Results

After implementing Optapex, Beaudiani saw a 212.0% increase in total revenue and an impressive 625.0% increase in total profit.

Thanks to more strategic use of ad spend, TACOS improved by 80.0%, and ROAS increased by 88.0%, dramatically enhancing the return on advertising investment.

This was more than just a boost in sales—it was a full transition to a profit-first ad structure, and the data made that shift undeniably clear.

Conclusion

Beaudiani aimed to not only improve ad performance but also shift to a profitability-focused structure.

LG Optapex made this possible by automating repetitive ad operations and continuously reallocating budget toward proven products.

This case proves that even sellers with limited advertising experience can achieve meaningful results—as long as they have a clear strategy and the right system to execute it automatically.