Ohora

Seller’s Concern

Ohora is a fast-growing player in the self gel nail market. With strong seasonality and a constantly changing product mix, the brand frequently launches new SKUs in sync with seasonal trends.

At the time of transitioning to in-house ad management, the seller wanted to test whether profitability could be maintained—or even improved—while reducing the total ad budget.

However, simply reducing the budget does not automatically preserve performance.

A smaller budget requires a complete redesign of the campaign structure, bidding strategy, keyword grouping, and time-based execution.

In this setup, the seller defined the overall marketing strategy, while LG Optapex took full control of campaign operations, translating strategy into real-time execution through automation.

LG Optapex Solution

1) Automation That Executes Strategy — Even Under Budget Cuts

LG Optapex implemented a fully automated system based on the seller’s predefined budget constraints—maintaining efficiency even with limited spend.

Campaign elements such as performance-based keyword structuring, bid optimization scaled to budget size, and time-slot-based conversion analysis were all integrated.

Optapex also controlled pacing in real time to prevent premature budget exhaustion—ensuring campaigns continued running during critical high-converting hours, such as just before 7 PM.

As a result, the early campaign shutdown rate dropped by 32.7%, enabling sustained ad delivery during peak performance windows.

2) Investing Where Profit Lives

Even with a lower budget, Optapex preserved account-level profitability by concentrating ad spend on high-performing SKUs. Investment in products identified as highly profitable increased by an average of 28%, while spend on low-efficiency products was scaled back.

As a result, total profit increased by 37%, demonstrating that both efficiency and profitability improved despite budget reductions.

3) Enhanced Attribution Accuracy — Tracking Beyond the Click

Amazon’s attribution model assigns credit to the clicked product, even if the customer ends up buying a different item. This often makes it difficult to determine whether an ad truly contributed to the intended product’s sales.

Optapex addressed this issue by tracking the actual post-click purchase behavior.

It confirmed a 5.9% improvement in direct product-level attribution, meaning a greater portion of sales were directly linked to the advertised product—a result of more precise keyword and targeting optimization.

Results

Ad spend was reduced by 67.3%, and ad-attributed sales dropped by 70.6%. However, total revenue still increased by 6.2%, and most notably, total profit rose by 34.5%, while TACOS improved by 69.2%.

This proved that even with limited budgets, performance-focused automation could maintain and even enhance advertising profitability.

Conclusion

At a pivotal moment of transitioning to in-house ad operations, Ohora needed a scalable and testable model to maintain profitability under reduced budgets.

LG Optapex played a crucial role in turning the seller’s strategy into an executable system—automating the full funnel of advertising from campaign structure and keyword logic to budget control and performance tracking.

In the end, spend went down, but outcomes held steady, and the brand was able to restructure its entire ad operation around sustainable profitability.